Punjab Kings co-owner suggests what IPL needs to do to match NFL’s brand value
The Indian Premier League needs a 12-16 week operating window to match the brand value of top sporting leagues in the world including the NFL, NBA and Premier League, reckons Punjab Kings co-owner Mohit Burman. At USD 16.8 million, the IPL is only behind NFL (USD 36.8 million) in terms of per-match value but needs … Read more